The proposed project adopts qualitative research methodologies. It will consist in large part of initial analysis derived from data gathered in semi-structured interview techniques with academic and travel industry practitioners and through qualitative examination of written tour materials. In a second phase, the researchers will develop models of learning outcome material suitable to both sectors. The project aims to provide a means for interlocutors to determine these together, using the framework produced here. The project thus operates as a case study, with results that will be transferable to other environments in which academics and industry groups must together determine educational outcomes of particular experiential learning activities.